4: Actual, real life, agile marketing with Andy Culligan @Leadfeeder

Revenue Champions

English - November 18, 2020 09:41 - 41 minutes - 38.4 MB - ★★★★★ - 2 ratings
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Previous Episode: 3: "Content marketing: don’t fix what isn’t broken, just do it better" with Tom Bangay @Juro

Next Episode: 5: The journey from $0 to $10M ARR with Nazma Qurban @Sales Impact Academy

In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.

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