3: "Content marketing: don’t fix what isn’t broken, just do it better" with Tom Bangay @Juro
Revenue Champions
English - November 04, 2020 09:36 - 45 minutes - 41.9 MB - ★★★★★ - 2 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2: "Why growth hacking is BS" with Aazar Ali Shad @Userpilot
Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets.
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