16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs

Revenue Champions

English - July 21, 2021 07:00 - 57 minutes - 52.3 MB - ★★★★★ - 2 ratings
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Previous Episode: 15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training

Next Episode: 17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.

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