17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism

Revenue Champions

English - August 04, 2021 06:57 - 37 minutes - 33.9 MB - ★★★★★ - 2 ratings
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Previous Episode: 16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs

Next Episode: 18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai

Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more.

Podcast Slides: https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf

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