18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai

Revenue Champions

English - August 18, 2021 08:49 - 39 minutes - 35.8 MB - ★★★★★ - 2 ratings
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Previous Episode: 17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism

Next Episode: 19: Unlocking SDR potential with Sam Nelson, SDR Leader @Outreach

Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.

03:50 - Partner marketing

05:05 - Prioritisation

17:44 - Retargeting campaigns

22:18 - Tech stack

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