13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm

Revenue Champions

English - June 09, 2021 07:00 - 35 minutes - 32.1 MB - ★★★★★ - 2 ratings
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Previous Episode: 12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io

Next Episode: 14: The Pillars of an Elite Sales Career with Ben Riall, Enterprise Account Executive @Adobe

Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM, how to measure success with ABM, the typical set up for ABM execution and more.

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