12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io

Revenue Champions

English - May 27, 2021 07:22 - 28 minutes - 25.8 MB - ★★★★★ - 2 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 11: The Truth Behind Drift’s Content Machine and How to do it with Mark Kilens VP of Content and Community @Drift

Next Episode: 13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm

Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.

---

Send in a voice message: https://anchor.fm/cognism/message