ROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)

Lights, Camera, Grow

English - September 24, 2020 12:15 - 36 minutes - 33.2 MB - ★★★★★ - 6 ratings
Business Education marketing growth business content marketing video marketing sales marketing hubspot video Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Get People to Love Your Brand, Hint: Start a Show! (With Jay Acunzo, Marketing Showrunners)

Next Episode: Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)

Should you start a marketing campaign when ROI can be hard to measure?

How do you convince your boss (and yourself) that it’d be worth it?

In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”

Meghan pulls from her 10+ years of marketing experience to talk about the benefits of creating video and podcasts for your business and challenges the marketing community to take chances and experiment with new mediums.

Things we talk about:

Gaining access to a new audienceHow to network effectivelyIs video podcasting expensive?Does video help SEO?Is podcasting the social media marketing of 2020?

You can find and connect with Meghan:

Website The Growth Show Twitter LinkedIn Skill Up Podcast

Light’s, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content.

You can find out more at www.tobeagency.co, or connect with us on:

LinkedIn Instagram

- LIGHTS, CAMERA, GROW PODCAST -

Apple Podcast - https://apple.co/2xU2dYq

Spotify - https://spoti.fi/2XecKbF

Google - http://bit.ly/LightsCameraGrow_Google

YouTube - http://bit.ly/TobeAgency_YouTube

Thanks for listening!

Twitter Mentions

@meghkeaney