Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)

B2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millennials have overtaken the majority of the workforce, B2B marketing strategies are having to evolve. These businesses write blogs, create videos, post on social media, record podcast episodes, manage their PPC campaigns, develop their website, and on, and on, and on… (all while optimizing it for SEO).Lindsay is here to help. Lindsay Tjepkema is the CEO & Founder of Casted - a software company that makes podcasting easy for marketing professionals. In this episode of “Lights, Camera, Grow”, Lindsay explains why all of the tasks like blogging and SEO can be accomplished with a “podcast first approach”. Listen as Lindsay talks about: 

Why podcasting is the most powerful content marketing strategyThe logistics of starting a podcastThe “Frankenstein” tech stackThe difficulties of editing your contentPodcasts being an essential part of a B2B content marketing strategyThe power of creating a great show

You can find and connect with Lindsay: 
 

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Lights, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content. You can find out more at www.tobeagency.co, or connect with us on:
 

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- LIGHTS, CAMERA, GROW PODCAST -
Apple Podcast - https://apple.co/2xU2dYq
Spotify - https://spoti.fi/2XecKbF
Google - http://bit.ly/LightsCameraGrow_Google
YouTube - http://bit.ly/TobeAgency_YouTubeThanks for watching and listening!