Stop selling, start telling stories (with Shelby Stanger, host and creator of REI's Wild Ideas Worth Living )

“A lot of brands  just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many mistakes because podcasting is a totally different audience, and if they figured out how to get into the podcast game, they’ve gotten a little bit of help.”

Why are more and more businesses podcasting? How do you create powerful content?

Ask Shelby Stanger, an award-winning podcast host, producer, journalist, and overall amazing human being. 

We had a blast talking with Shelby on this episode of “Lights, Camera, Grow”, as we explored how her experiences as a journalist and brand marketer contributed to her becoming the next (female) Tim Ferriss of the adventure sports world. Listen in as Shelby talks about:

The right strategy when you start a podcastFinding sponsorsConnecting with a new audienceA fun way to connect with your customerChanneling your passion

You can connect with Shelby:

Her WebsiteREI’s Wild Ideas Worth Living, Lufthansa’s Life Changing Places,Vitamin JoyInstagram 

- LIGHTS, CAMERA, GROW PODCAST -

Apple Podcast - https://apple.co/2xU2dYq

Spotify - https://spoti.fi/2XecKbF

Google - http://bit.ly/LightsCameraGrow_Google

YouTube - http://bit.ly/TobeAgency_YouTube

Thanks for watching and listening!