20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint
Revenue Champions
English - September 15, 2021 08:10 - 49 minutes - 45.6 MB - ★★★★★ - 2 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more.
00:00 Intro
02:55 Maintaining rate of growth
05:52 Customer Acquisition Cost
07:03 How to reduce CAC
08:35 Should you split inbound and outbound?
11:32 Building a strong marketing team to reach revenue targets
13: 54 KPIs for account growth and reducing churn
16:59 Channel saturation
22:55 Gated vs. ungated content
25:40 How targeted should your content be?
27:54 How marketing can support sales
30:47 The role of a Marketing Development Representative
34:29 The career trajectory for an MDR
35:32 SDR and AE pairing and alignment
37:56 Compensation structure for marketing
41:32 Effective marketing team growth
45:14 In-house vs. outsourced marketing
47:17 Hiring remotely
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