6: Stop gating content, it doesn't work with Karla Rivershaw, Head of Marketing @Turtl

Revenue Champions

English - December 16, 2020 09:16 - 45 minutes - 42 MB - ★★★★★ - 2 ratings
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Previous Episode: 5: The journey from $0 to $10M ARR with Nazma Qurban @Sales Impact Academy

Next Episode: 7: How to structure and organize your sales team for repeatable success with Michael Hanson, Founder @Growth Genie

Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more.

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