The PPC Den: Amazon PPC Advertising Mastery
322 episodes - English - Latest episode: 3 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
What should you do first when Amazon PPC sales drop?
July 12, 2024 13:00 - 44 minutes - 40.4 MBIn this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - ...
How to Achieve Low ACOS with Negative Keywords?
July 05, 2024 13:00 - 9 minutes - 9.1 MBIn this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highl...
How Do Technical and Creative Strategies Work Together in Amazon PPC?
June 28, 2024 13:00 - 35 minutes - 32.7 MBIn this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Mee...
How Can Product Images on Amazon Boost Conversion Rates?
June 21, 2024 13:00 - 49 minutes - 45.1 MBIn this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introdu...
What Makes an Amazon PPC Manager Successful?
June 14, 2024 13:00 - 43 minutes - 39.6 MBIn this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights 1:05 Introd...
How To Forecast Your Amazon PPC Approach (Classic)
June 07, 2024 13:00 - 33 minutes - 30.6 MBIn this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popul...
What is the role of data in Amazon campaign management?
May 31, 2024 13:00 - 49 minutes - 45.3 MBIn this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights 0:00...
What Are 7 Overlooked Seller Central Tools?
May 24, 2024 12:43 - 47 minutes - 43.2 MBCurious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influence...
Why Should You Rethink Your Approach to PPC on Amazon?
May 17, 2024 13:00 - 29 minutes - 26.8 MBIn today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Intr...
Can Amazon PPC Success Be Predicted?
May 10, 2024 13:00 - 30 minutes - 27.7 MBHi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The P...
How Does Tracking Keywords Help PPC?
May 03, 2024 13:00 - 36 minutes - 33.4 MBIn this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon ...
How to Use Broad Match and Modified Broad Match on Amazon?
April 26, 2024 13:00 - 19 minutes - 17.8 MBHey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:48 - Explanati...
How to develop a successful client relationship?
April 19, 2024 13:00 - 45 minutes - 41.8 MBIn today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do y...
What is Amazon IPI Score?
April 12, 2024 13:00 - 28 minutes - 26.5 MBWondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's comin...
Can Agencies Serve as Teachers in Amazon Selling?
April 05, 2024 13:00 - 39 minutes - 36.4 MBWondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 2:19...
How to Launch Amazon Products That Customers Actually Want?
March 29, 2024 13:00 - 27 minutes - 24.8 MBEver wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mi...
How to Achieve High Lifetime Value?
March 22, 2024 13:00 - 35 minutes - 32.5 MB🦡 Highlights Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 - Welcome 1:5...
What Amazon PPC Updates Do You Need for 2024?
March 15, 2024 13:00 - 28 minutes - 25.9 MBWant the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Welcome 1:47...
How to Launch Your First Sponsored Products Campaign on Amazon?
March 08, 2024 14:00 - 1 hour - 55.6 MBWondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad grou...
How Can I Be The Most Efficient With My N-Gram Analysis?
March 01, 2024 14:00 - 17 minutes - 16.2 MBReady to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-G...
How Can I Improve My Conversion Rate For My Amazon PPC Campaign?
February 23, 2024 15:00 - 34 minutes - 31.8 MBWould you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data i...
How Can I Build Tasks To Help My Amazon PPC Campaign?
February 16, 2024 14:03 - 24 minutes - 22.8 MBDo you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis ...
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
February 09, 2024 14:03 - 11 minutes - 10.5 MBClass is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 1:50 Looking At The Product Opportunity Explorer 4:15 Changes To Customer Review Insights 5:30 H...
What Do I Do With Wasted Ad Spend?
February 05, 2024 15:27 - 18 minutes - 16.6 MBBring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy. Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/ We’ll see you in The PPC Den! 🦡 Highlights 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:...
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
January 29, 2024 18:57 - 48 minutes - 44.6 MBHumans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process?...
Are We Still In The Golden Age of Amazon PPC?
January 26, 2024 14:03 - 41 minutes - 38.1 MBLet’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes 8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are ...
How Can I Elevate My Copywriting In My Amazon PPC Campaign? [The PPC Den Podcast]
January 19, 2024 14:03 - 48 minutes - 44.6 MBHumans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process?...
How Can I Become An Advanced Amazon Marketer?
January 12, 2024 14:03 - 33 minutes - 30.5 MBLevel up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From M...
How Can I Best Use The Search Query Performance Report?
January 05, 2024 14:03 - 34 minutes - 31.8 MBTrivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Import...
1 Year Reflection: Sending Google Ads Traffic To Amazon
December 29, 2023 14:03 - 16 minutes - 15.1 MBJanuary is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Re...
How Can I Use Phrase Match To Rank Higher On Amazon?
December 22, 2023 14:03 - 40 minutes - 36.8 MBIt’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Man...
How Can I Best Use Amazon Marketing Cloud?
December 15, 2023 14:03 - 36 minutes - 33 MBWe’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC...
How Can I Reach My Full Potential In The Amazon PPC Space?
December 08, 2023 14:03 - 36 minutes - 33 MBIn need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey & Advice...
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
December 01, 2023 14:03 - 15 minutes - 14.1 MBIn this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Dra...
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
November 24, 2023 14:03 - 12 minutes - 11.1 MBDayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data...
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
November 17, 2023 14:03 - 50 minutes - 46 MBDeals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Pro...
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
November 10, 2023 14:03 - 40 minutes - 36.7 MBNew Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 What’s Good With Mansour 5:30 Analyzing the Brand Analytics Report 7:30 Defining Custome...
How Can I Best Use Brand Tailored Promotions?
November 03, 2023 13:03 - 51 minutes - 46.9 MBLive and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Introduction 1:15 First Meeting 2:38 How This Started 3:30 Podcast Pros 9:25 Last Zap You’ve Made? 12:20 A New Strategy 14:20 Defining Brand Tailored Promotions...
An Important Update To Sponsored Product Placement Bid Modifiers
October 27, 2023 13:03 - 24 minutes - 22.2 MBA fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I ...
How Can I Expand My Amazon PPC Campaign To Canada?
October 20, 2023 13:03 - 36 minutes - 33.4 MBO, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:00 The Average Canadian Day 5:00 The Intent Behind Expansion 8:55 Pros and Cons of Expanding to Canada 9:20 K...
How To Use Psychology To Master Amazon PPC
October 13, 2023 13:03 - 8 minutes - 8.12 MBAre you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 00:27 The Psychology...
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
October 06, 2023 13:03 - 40 minutes - 36.8 MB3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campai...
How to do Keyword Research for Amazon PPC: Back to Basics (Classic)
September 29, 2023 13:03 - 49 minutes - 45.6 MBEveryone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. This episode is a rerelease of one of our most popular episodes. Please note the resources and link se...
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
September 22, 2023 13:03 - 19 minutes - 17.6 MBMichael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:12 What Are Negative Keywords? 1:37 3 Kinds of Search Terms to ...
Should I Be A Seller Or A Vendor on Amazon?
September 15, 2023 10:00 - 1 hour - 55.1 MBShould I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Pr...
How Should I Analyze My Data for my Amazon PPC Campaign?
September 08, 2023 10:00 - 41 minutes - 37.6 MBAd Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 W...
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
September 01, 2023 10:00 - 38 minutes - 35.3 MBAre your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Do...
How Can I Beat A Summer Amazon PPC Slump?
August 25, 2023 10:00 - 36 minutes - 33.6 MBBetter AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump...
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
August 18, 2023 10:00 - 31 minutes - 29 MBThe Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywrit...
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
August 11, 2023 10:00 - 31 minutes - 29.2 MBTake your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 1...