The PPC Den: Amazon PPC Advertising Mastery artwork

The PPC Den: Amazon PPC Advertising Mastery

306 episodes - English - Latest episode: 7 days ago - ★★★★★ - 88 ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger.

Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

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Episodes

How to Achieve High Lifetime Value?

March 22, 2024 13:00 - 35 minutes - 32.5 MB

🦡 Highlights ​​ Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁 We’ll see you in The PPC Den! 00:00 - Welcome 1:5...

What Amazon PPC Updates Do You Need for 2024?

March 15, 2024 13:00 - 28 minutes - 25.9 MB

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 1:47...

How to Launch Your First Sponsored Products Campaign on Amazon?

March 08, 2024 14:00 - 1 hour - 55.6 MB

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad grou...

How Can I Be The Most Efficient With My N-Gram Analysis?

March 01, 2024 14:00 - 17 minutes - 16.2 MB

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-G...

How Can I Improve My Conversion Rate For My Amazon PPC Campaign?

February 23, 2024 15:00 - 34 minutes - 31.8 MB

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data i...

How Can I Build Tasks To Help My Amazon PPC Campaign?

February 16, 2024 14:03 - 24 minutes - 22.8 MB

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00  Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis ...

How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?

February 09, 2024 14:03 - 11 minutes - 10.5 MB

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Intro 1:50 Looking At The Product Opportunity Explorer 4:15 Changes To Customer Review Insights 5:30 H...

What Do I Do With Wasted Ad Spend?

February 05, 2024 15:27 - 18 minutes - 16.6 MB

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.  Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/ We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:...

How Can I Elevate My Copywriting In My Amazon PPC Campaign?

January 29, 2024 18:57 - 48 minutes - 44.6 MB

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process?...

Are We Still In The Golden Age of Amazon PPC?

January 26, 2024 14:03 - 41 minutes - 38.1 MB

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes  8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are ...

How Can I Elevate My Copywriting In My Amazon PPC Campaign? [The PPC Den Podcast]

January 19, 2024 14:03 - 48 minutes - 44.6 MB

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process?...

How Can I Become An Advanced Amazon Marketer?

January 12, 2024 14:03 - 33 minutes - 30.5 MB

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising,  the flow of account analyzing, the importance of note taking, and more.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From M...

How Can I Best Use The Search Query Performance Report?

January 05, 2024 14:03 - 34 minutes - 31.8 MB

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Import...

1 Year Reflection: Sending Google Ads Traffic To Amazon

December 29, 2023 14:03 - 16 minutes - 15.1 MB

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Re...

How Can I Use Phrase Match To Rank Higher On Amazon?

December 22, 2023 14:03 - 40 minutes - 36.8 MB

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Man...

How Can I Best Use Amazon Marketing Cloud?

December 15, 2023 14:03 - 36 minutes - 33 MB

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC...

How Can I Reach My Full Potential In The Amazon PPC Space?

December 08, 2023 14:03 - 36 minutes - 33 MB

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey & Advice...

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS

December 01, 2023 14:03 - 15 minutes - 14.1 MB

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Dra...

How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

November 24, 2023 14:03 - 12 minutes - 11.1 MB

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data...

4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

November 17, 2023 14:03 - 50 minutes - 46 MB

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Pro...

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

November 10, 2023 14:03 - 40 minutes - 36.7 MB

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:40 What’s Good With Mansour 5:30 Analyzing the Brand Analytics Report 7:30 Defining Custome...

How Can I Best Use Brand Tailored Promotions?

November 03, 2023 13:03 - 51 minutes - 46.9 MB

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Introduction 1:15 First Meeting 2:38 How This Started 3:30 Podcast Pros 9:25 Last Zap You’ve Made? 12:20 A New Strategy 14:20 Defining Brand Tailored Promotions...

An Important Update To Sponsored Product Placement Bid Modifiers

October 27, 2023 13:03 - 24 minutes - 22.2 MB

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I ...

How Can I Expand My Amazon PPC Campaign To Canada?

October 20, 2023 13:03 - 36 minutes - 33.4 MB

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:00 The Average Canadian Day 5:00 The Intent Behind Expansion 8:55 Pros and Cons of Expanding to Canada 9:20 K...

How To Use Psychology To Master Amazon PPC

October 13, 2023 13:03 - 8 minutes - 8.12 MB

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 00:27 The Psychology...

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

October 06, 2023 13:03 - 40 minutes - 36.8 MB

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campai...

How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

September 29, 2023 13:03 - 49 minutes - 45.6 MB

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link se...

The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

September 22, 2023 13:03 - 19 minutes - 17.6 MB

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 1:12 What Are Negative Keywords?  1:37 3 Kinds of Search Terms to ...

Should I Be A Seller Or A Vendor on Amazon?

September 15, 2023 10:00 - 1 hour - 55.1 MB

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Pr...

How Should I Analyze My Data for my Amazon PPC Campaign?

September 08, 2023 10:00 - 41 minutes - 37.6 MB

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 W...

What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?

September 01, 2023 10:00 - 38 minutes - 35.3 MB

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Do...

How Can I Beat A Summer Amazon PPC Slump?

August 25, 2023 10:00 - 36 minutes - 33.6 MB

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump...

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

August 18, 2023 10:00 - 31 minutes - 29 MB

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywrit...

How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

August 11, 2023 10:00 - 31 minutes - 29.2 MB

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 1...

Analyzing Amazon PPC Advertising Stats: What You Need To Know

August 04, 2023 10:00 - 33 minutes - 31.1 MB

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller?  10:57 Examining Trends  16:30 Will These Trends Continue?   19:00 ACOS Difference vs. Average 22:22 How ...

How To Become An Advanced Advertiser for Amazon PPC Campaigns

July 28, 2023 10:00 - 38 minutes - 35.3 MB

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!    We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Struct...

How Should I Set My Starting Bid For An Amazon PPC Campaign?

July 21, 2023 10:00 - 27 minutes - 25.4 MB

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10:00 Keywords Relate...

How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?

July 08, 2023 15:40 - 32 minutes - 29.7 MB

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:08 Small talk: Welcome to the jungle...

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

July 07, 2023 10:00 - 53 minutes - 49.2 MB

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:37 Organic Sales Strategy: 2017 vs. Today 7:15 Defining Organic Sales 11:05 Non PPC Sales Percentages 21:27 Increasing Total Organic Sales 26:00 7 Things To Grow Organic Ranking 26:...

12 Free Amazon Features Every Brand Should Be Using!

June 30, 2023 10:00 - 42 minutes - 39.2 MB

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 6:10 12 Free Amazon Ads Features 6:20 Virtual Bundles 8:40 Posts On Amazon 12:20 Brand Story 15:00 Brand Profiles 16:13 Premium A+ Content ...

How Can I Narrow Down My Search Volume Range On Amazon Advertising?

June 23, 2023 10:00 - 43 minutes - 39.5 MB

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms  13:05 Explaining The Experiment 22:15 Third-Party Tools  25:42 How Do We Interpret This Data? 30:20 Orders Appr...

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

June 23, 2023 10:00 - 43 minutes - 39.5 MB

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms  13:05 Explaining The Experiment 22:15 Third-Party Tools  25:42 How Do We Interpret This Data? 30:20 Orders Appr...

What Do I Do When My CPCs Go Up?

June 16, 2023 10:00 - 25 minutes - 23.3 MB

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:...

What Do I Do When A Keyword Doesn’t Convert? (Classic)

June 09, 2023 10:00 - 44 minutes - 40.9 MB

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you ...

How Can I Evolve As An Amazon PPC Marketer?

June 02, 2023 10:00 - 30 minutes - 28.1 MB

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs 5:50 How To ...

What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

May 26, 2023 10:00 - 45 minutes - 41.8 MB

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outsi...

How Do I Find New Areas To Scale My Campaign?

May 19, 2023 10:00 - 16 minutes - 15.1 MB

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Explori...

The PPC-ers Guide to Getting Started with SEO on Amazon

May 12, 2023 10:00 - 56 minutes - 51.9 MB

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.  We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers le...

How Can An Amazon Campaign Audit Help My Business?

May 05, 2023 10:00 - 56 minutes - 51.8 MB

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! We’ll see you in The PPC Den! Disclaimer: In th...

How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

April 28, 2023 10:00 - 40 minutes - 36.6 MB

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together.  We’ll see you in The PPC Den! Disclaimer: T...