4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers

The PPC Den: Amazon PPC Advertising Mastery

English - November 17, 2023 14:03 - 50 minutes - 46 MB - ★★★★★ - 88 ratings
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Previous Episode: How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

Next Episode: How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:26 Sean’s Hopes From Santa

5:00 The Four Approaches

6:14 Max Profit Per Unit vs. Max Total Profit

8:18 Max Market Share

9:45 Balanced Approach

12:05 General Rule Of Thumb

13:30 Approach Based On Goals

17:25 Which Approach Is Best For You?

26:30 Lightning Deals & Prime Exclusive Discounts