Why Should You Rethink Your Approach to PPC on Amazon?

The PPC Den: Amazon PPC Advertising Mastery

English - May 17, 2024 13:00 - 29 minutes - 26.8 MB - ★★★★★ - 88 ratings
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Previous Episode: Can Amazon PPC Success Be Predicted?

Next Episode: What Are 7 Overlooked Seller Central Tools?

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 - How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

🦡 Resources & Links