Can Agencies Serve as Teachers in Amazon Selling?

The PPC Den: Amazon PPC Advertising Mastery

English - April 05, 2024 13:00 - 39 minutes - 36.4 MB - ★★★★★ - 88 ratings
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Previous Episode: How to Launch Amazon Products That Customers Actually Want?

Next Episode: What is Amazon IPI Score?

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction

2:19 - 2024's balance and marketing myopia?

7:38 - Now harder for solo Amazon sellers?

11:40 - Focus on financial literacy

17:01 - Michael's view: Amazon ad forecast for brands

20:00 - Steps for better Amazon performance

23:44 - Should advance Amazon entrepreneurs improve skills?

28:17 - Back to basics

32:35 - SOP issues

37:48 - Destaney's book recommendation