An Important Update To Sponsored Product Placement Bid Modifiers

The PPC Den: Amazon PPC Advertising Mastery

English - October 27, 2023 13:03 - 24 minutes - 22.2 MB - ★★★★★ - 88 ratings
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Previous Episode: How Can I Expand My Amazon PPC Campaign To Canada?

Next Episode: How Can I Best Use Brand Tailored Promotions?

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update

🦡 Resources & Links

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