What Makes an Amazon PPC Manager Successful?

The PPC Den: Amazon PPC Advertising Mastery

English - June 14, 2024 13:00 - 43 minutes - 39.6 MB - ★★★★★ - 88 ratings
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Previous Episode: How To Forecast Your Amazon PPC Approach (Classic)

Next Episode: How Can Product Images on Amazon Boost Conversion Rates?

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

🦡 Highlights

1:05 Introduction

3:07 Role of curiosity and learning in PPC success

8:19 Leveraging Amazon's algorithms for better results

11:59 Ideal customer experience on Amazon

14:50 Personalization in Amazon search results

18:14 Adapting to policy changes in Amazon PPC

22:24 Impact of FTC regulations on PPC management

25:27 Protecting trade secrets in Amazon PPC

29:12 Continuous learning and professional growth in PPC

32:46 Challenges and opportunities in Amazon PPC