How To Forecast Your Amazon PPC Approach (Classic)

The PPC Den: Amazon PPC Advertising Mastery

English - June 07, 2024 13:00 - 33 minutes - 30.6 MB - ★★★★★ - 88 ratings
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Previous Episode: What is the role of data in Amazon campaign management?

Next Episode: What Makes an Amazon PPC Manager Successful?

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Intro– Get out your crystal balls!

4:43 When is forecasting necessary in Amazon PPC?

9:27 First step when planning an approximation

10:57 Where to get approximate search volume

15:50 Where to get approximations for average CPC

20:05 How to build a mid-case or worst-case scenario

28:35 When does Elizabeth use approximations

30:40 Why approximations are useful

🦡 Resources & Links