What is the role of data in Amazon campaign management?

The PPC Den: Amazon PPC Advertising Mastery

English - May 31, 2024 13:00 - 49 minutes - 45.3 MB - ★★★★★ - 88 ratings
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Previous Episode: What Are 7 Overlooked Seller Central Tools?

Next Episode: How To Forecast Your Amazon PPC Approach (Classic)

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - What is Mina's morning routine?

5:31 - How Amazon sellers interact with their data

6:07- How do typical sellers behave with data

8:05 - What is competitive positional awareness

23:12 - How to build a comprehensive dashboard

36:02 - How to scale and optimize PPC campaigns

37:38 - How to identify wasted spend

45:52 - What is the conclusion

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/