The PPC Den: Amazon PPC Advertising Mastery
322 episodes - English - Latest episode: 3 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]
November 12, 2021 11:00 - 27 minutes - 63.6 MBThree different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? ...
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC # 146]
October 29, 2021 10:00 - 16 minutes - 38.3 MBIs your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How t...
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]
October 29, 2021 10:00 - 16 minutes - 38.3 MBIs your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How t...
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]
October 22, 2021 10:00 - 31 minutes - 73 MBThere are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00...
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC # 145]
October 22, 2021 10:00 - 31 minutes - 73 MBThere are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00...
Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]
October 15, 2021 10:00 - 34 minutes - 79.3 MBAmazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Goog...
How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]
October 08, 2021 10:00 - 47 minutes - 109 MBUnderstanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfacti...
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
October 01, 2021 10:00 - 34 minutes - 79.1 MBIs building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’l...
How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
September 17, 2021 10:00 - 38 minutes - 89.6 MBGoogle Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving...
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
September 10, 2021 10:00 - 53 minutes - 126 MBThe most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’...
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
September 03, 2021 10:00 - 39 minutes - 90.4 MBDestaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00...
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
August 27, 2021 10:00 - 41 minutes - 96.3 MBShould we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting ...
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
August 20, 2021 10:00 - 58 minutes - 134 MBMichael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not conve...
5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136
August 13, 2021 10:00 - 28 minutes - 26.8 MBIf 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competito...
Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]
August 11, 2021 14:00 - 6 minutes - 5.78 MBAd Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Wh...
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
July 30, 2021 10:00 - 10 minutes - 9.57 MBA common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do when diagnosing ACOS increase 3:30 1st step: Dig deeper 4:25 2nd step: Do time comparisons 6:00 Pro tip: single ad group campaigns 7:30 3...
What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]
July 23, 2021 10:00 - 47 minutes - 43.4 MBElizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! ...
AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
July 16, 2021 10:00 - 36 minutes - 34.5 MBAmazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, a...
AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)
July 09, 2021 10:00 - 32 minutes - 30.6 MBPPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS. We’ll see you in The Badger Den! Highlights: 0:00 Intro 2:25 ACOS is PPC and CVR. 5:10 New Series Alert--...
AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
July 02, 2021 10:00 - 36 minutes - 34.7 MBAmazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns. You won’t want to m...
AMZPPC #131: When to Pause an Amazon Advertising Campaign
June 25, 2021 10:00 - 33 minutes - 31.9 MBAny Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they? Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre. We’ll see you in The Badger Den! Highlights: 1:05 Intro 10:22 General Campaign Pausing Wisdom 12:45 When you Should Pause your Campaigns 24:51 Rebooting Your Amazon Accou...
AMZPPC #130: Your Guide to Amazon Prime Day 2021
June 16, 2021 10:00 - 32 minutes - 30.6 MBAmazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more. We'll see you in The Badger Den! 1:05 Intro 3:47 Preparing for Prime Day 8:30 Preemptive Optimization 10:20 Budgeting for Prime Day 15:04 Managing Prime Day Bids 17:45 Timing Your Adjust...
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
June 09, 2021 10:00 - 11 minutes - 10.1 MBIn your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive. We'll see you in T...
AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
June 02, 2021 10:00 - 39 minutes - 37.6 MBWant to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-h...
AMZPPC #128: How to Scale your Amazon PPC Account
May 26, 2021 10:00 - 31 minutes - 29.8 MBEvery Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links & R...
AMZPPC #127: How You Can Approach Seasonality in Amazon PPC
May 19, 2021 10:00 - 38 minutes - 36.4 MBWith the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how. Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns. We'll see you in The Badger Den! Highlights: ...
AMZPPC #126: Getting the Most Out Of Amazon Reporting
May 12, 2021 10:00 - 19 minutes - 18.8 MBThe key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/ All our episodes and show no...
AMZPPC #125: Amazon's New Sponsored Display Audiences
May 05, 2021 10:00 - 34 minutes - 32.2 MBAmazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share. We'll see you in The Badger Den! Highlights: 0:00 Intro 3:28 New Sponsored Display Audiences 11:31 Comparing the New Audiences to D...
AMZPPC #124: The Sponsored Display Double-Tap
April 28, 2021 10:00 - 18 minutes - 17 MBSponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords. Join us as we break down our strategy for giving your best products a second chance at conversions. We'll see you in The Badger Den! Links & Resources ...
[Badger Bite #16] The Amazon PPC Checklist
April 21, 2021 10:00 - 4 minutes - 4.56 MBIt can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist. It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist We'll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badg...
AMZPPC #123: 10 Tips to Become a Great Amazon PPC Manager
April 14, 2021 10:00 - 24 minutes - 22.9 MBWant to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager. We'll see you in The Badger Den! Links & Resources Companion blog: http://bit.ly/amzppc10tips All our episodes and show notes...
AMZPPC #122: Getting the Most out of Amazon PPC Management
April 07, 2021 10:00 - 41 minutes - 38.5 MBAmazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that...
AMZPPC #121: The ACOS Power Ratio for Amazon PPC
March 31, 2021 10:00 - 16 minutes - 15.3 MBFrom the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check. We'll see you in The Badger Den! Highlights: 0:00 Intro 1:40 The Lin-Rodnitzky Ratio 4:54 ACOS Pow...
AMZPPC #120: Balancing Amazon PPC Optimization and Expansion
March 24, 2021 10:00 - 38 minutes - 34.9 MBThe process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results. We’ll see you in The Badger Den! Highlights: 1:05 Intro 3:18 The Ebb and Flow of Amazon ...
AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
March 17, 2021 10:00 - 34 minutes - 31.4 MBBulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file. Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:36 Why Some People Don’t Use Bulk Files 7:15 Bulk File Intimidation 14:...
AMZPPC #118: 5 Hidden Amazon PPC Ratios
March 10, 2021 11:00 - 47 minutes - 43.7 MBEveryone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a mes...
AMZPPC #117: Is Exact Match Always Best?
March 03, 2021 11:00 - 44 minutes - 40.7 MBIt's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:55 The Exact Mat...
AMZPPC #116: 3 Questions to a Perfect Amazon Product Page
February 24, 2021 11:00 - 39 minutes - 36.2 MBUnderstanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:02 Amazon's Algori...
AMZPPC #115: The Trinity of Amazon PPC Revenue
February 17, 2021 11:00 - 50 minutes - 46.4 MBEveryone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it. Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits. We’...
AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
February 10, 2021 11:00 - 36 minutes - 33.9 MBWe’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio 20:15 The Imp...
AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3: Into the Strike Zone
February 03, 2021 11:00 - 40 minutes - 37.4 MBYou’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:37 Amazon SEO Late Game 10:30 Strike Zone Keywords 14:45 Matriculati...
AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame
January 27, 2021 11:00 - 46 minutes - 42.6 MBLast week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey. Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains. We’ll see you in The Badger Den! Highlights: 1:05 Intro 7:15 Amazo...
AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started
January 20, 2021 11:00 - 48 minutes - 44.6 MBWelcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every ...
AMZPPC #110: A Look at Amazon's New Sponsored Display Reports
January 13, 2021 11:00 - 39 minutes - 36.4 MBAmazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Displa...
AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC?
January 06, 2021 11:00 - 23 minutes - 21.5 MBDayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:1...
AMZPPC #108: Our Wish List for Amazon PPC
December 30, 2020 11:00 - 30 minutes - 28.3 MBChristmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more! We'll see you in The Badger Den! Highlights: 1:32 Intro 4:45 Better Support 7:35 Better Alignment 10:07 Better Sync Between Campaign Types 14:54 DSP Inside Normal Campaign Manager 17:12 Report Data w/o Download 19:45 Longer Time Frames 20:55 Dayparting and ...
[Badger Bite #15] An End-of-Year Message from The PPC Den
December 23, 2020 11:00 - 2 minutes - 2.39 MBAs this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond. Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at ...
AMZPPC #107: Thinking Strategically about Amazon Advertising
December 16, 2020 11:00 - 1 hour - 55.5 MBThe strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising. Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth. We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon. We'll see you in The Badger Den! Highlights: 1:05 Intro 5:13 The power of n...
AMZPPC #106: How Keyword Dumping Ruins Your PPC Campaigns
December 09, 2020 11:00 - 42 minutes - 39.2 MBIt’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for yo...
AMZPPC #105: How to Become an Amazon Sponsored Display Master
December 02, 2020 11:00 - 58 minutes - 54.2 MBWe first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to...