How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]

Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.

In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- plant daddy
2:30 Reading the tea leaves of your Amazon PPC metrics
5:51 Overview of metrics
6:15 How to elevate the interpretation of CTR
16:10 How to elevate the interpretation of CVR
25:18 How to tell the story of CPC
35:50 A brief narrative of the novel that is ACOS/ ROAS
45:16 Outro-- LinkedIn activity

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Resources & Links

Amazon Advertising Stats
“Adjust Bids by Placement” Settings into your Keyword Bids (Part 1: Single KW Campaigns)
“Adjust Bids by Placement” Settings into your Keyword Bids (Part 2: Multi-KW Campaigns)
How to Scale Your Amazon PPC Account
Is ACOS a Vanity Metric?
“How to Lie With Statistics” by Darrell Huff
How to Lower Rising CPC in 2021 Playlist
Where to find Stephen Noch, Amazon Advertising freelance consultant and ad manager
Never miss the latest in Amazon PPC tips and best practices

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker