Why Community Matters for Amazon Advertising [AMZ PPC # 142]

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business.

The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro - Rain sounds & Noemi’s background
6:30 On building communities around products
7:55 Why build community before launching products?
10:07 What is a community?
11:44 Differences between an industry influencer and a community page
14:00 Why sell to a community?
17:45 How community helps buffer sales during dips
21:20 Why community is the fun part of your business
24:11 Branded community, general community, or niche community?
25:10 How to determine if this is a traffic source worth investing
29:01 Why shoppers buy from community vs elsewhere
30:36 Consider timeframe before going the community route
32:20 Outro - Where to find Noemi

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Resources & Links

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Wizards of Ecom podcast
Noemi's famous cat
Amazongroupchat.com
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker