Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion.

We’ll see you in The Badger Den!

Highlights

0:00 Intro - Who to hire for synergy
05:57 Who’s the Nick fury of your business?
07:54 Do you have someone overlooking marketing, finance, and operations?
10:11 Which super hero to hire to do your PPC
11:54 Which super hero to hire to do your SEO
17:39 Does your business hire for design, merchandising, optimizing?
18:16 Which super hero to hire for merchandising & branding
22:20 Which super hero to hire for optimizing/ A-B testing
28:27 Which super hero to hire to as your designer
34:14 Who to hire for your Amazon operations
34:43 Which super hero to hire for inventory management
40:39 Which super hero to hire to do customer service
42:50 Which super hero to hire to manage your finances
47:18 Which super hero to hire for catalog troubleshooting
50:00 Always be hiring - Avengers Assemble

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Resources & Links

Avengers Wiki
Where to find Steven Pope, My Amazon Guy
The masterpiece SEO collaboration course
Org Chart for Avengers of Amazon
The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It
Traction: A Startup Guide to Getting Customers
PickFu App
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Never miss the latest in Amazon PPC tips and best practices
All our show notes
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker