Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season.

We’ll see you in The Badger Den!

Highlights

0:00 Intro -- The more, the merrier
2:30 What’s different about Amazon PPC in Q4 2021?
9:25 Budgets and Bids
16:20 Remarketing
23:00 What to consider for your unique strategy/ approach
24:44 Outro - Our holiday wishlist

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Resources & Links

Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies 
Lower Rising CPC on Amazon Playlist 
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre, Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker