The PPC Den: Amazon PPC Advertising Mastery
322 episodes - English - Latest episode: 3 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
AMZPPC 62: ACoS: Amazon Platform Tax?
February 05, 2020 11:00 - 40 minutes - 49.6 MBDear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered A...
AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads
January 29, 2020 11:00 - 15 minutes - 16.6 MBExtra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Rev...
AMZPPC 60: LIVE Amazon PPC Campaign Audit
January 22, 2020 11:00 - 53 minutes - 64.5 MBWelcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on th...
Amazon PPC Keyword Research in 2020: RPSB Revisited
January 15, 2020 16:00 - 47 minutes - 58.3 MBThis is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny ...
AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited
January 15, 2020 16:00 - 47 minutes - 58.3 MBThis is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny ...
[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC
January 09, 2020 19:00 - 7 minutes - 6.96 MBAmazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede
AMZPPC 58: Our Top Predictions for Amazon PPC in 2020
January 08, 2020 16:00 - 34 minutes - 31.4 MB2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 20...
[PPC Den Podcast Ep # 58] Our Top Predictions for Amazon PPC in 2020
January 08, 2020 16:00 - 34 minutes - 31.4 MB2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 20...
AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
January 02, 2020 17:01 - 32 minutes - 29.6 MBWelcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13 Sloth — Being lazy with bid optimizations 8:31 Lust — Fantasizing about quick success 13:03 Gluttony — Casting your net too wide 15:44 Greed —Being too aggressive with unclear ...
AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree
December 23, 2019 19:08 - 2 minutes - 2.3 MBHappy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede
AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools
December 18, 2019 17:04 - 44 minutes - 41.2 MBToday we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why y...
AMZPPC 55: A Data-Oriented Approach to Advertising in December
December 11, 2019 17:28 - 36 minutes - 33.7 MBOn today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den! Episode Highlights: 4:37 Seth's RPSB question 7:10 What do you do if RPSB isn't working? 9:15 Confirm that it's an anomaly 11:05 Amazon rewards campaigns with m...
AMZPPC Badger Bite #6 | Exploring Bid Change History in Sponsored Products
December 06, 2019 20:21 - 3 minutes - 3.33 MBOn today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den! Episode Highlights: 0:23 What is Bid Change History 0:38 Benefits 1:25 How to use it Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail...
AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
December 04, 2019 15:37 - 32 minutes - 29.4 MBChristmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:2...
AMZPPC Badger Bite #5 | See Your Search Terms Without Downloading a Report
December 02, 2019 15:00 - 3 minutes - 2.75 MBToday we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den! Episode Highlights: 0:50 How does this change the optimization process? 1:25 Where to find search terms in Campaign Manager Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggesti...
AMZPPC 53: What To Do When It's Time To Sell Your Amazon Business with Coran Woodmass
November 27, 2019 18:46 - 48 minutes - 44.1 MBOn today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den! Episode Highlights: 4:44 Introducing Coran, founder of the TheFBABroke...
AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads
November 26, 2019 14:54 - 3 minutes - 2.93 MBToday we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How product targeting works 1:44 When to use product targeting Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
AMZPPC 52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
November 20, 2019 17:40 - 35 minutes - 48.5 MBThe holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:27 Cyber Monday isn't as big as you think it is 8:00 How much does sales boost for each day? 11:35 Avg monthly metrics vs Cy...
AMZPPC 51: Amazon PPC Campaign Structure: 6 Layers of Complexity
November 13, 2019 16:31 - 58 minutes - 79.7 MBToday we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den! Episode Highlights: 4:25 The importance of an optimized campaign structure 5:18 Targeting vs. Inventory grouping 9:46 3 popular campaign structure strategies 14:08...
AMZPPC 50th Special: Amazon PPC Today vs Yesterday: What's Changed, What Hasn't
November 06, 2019 15:56 - 35 minutes - 49.4 MBToday we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20 A lot has changed (fo...
AMZPPC Badger Bite #3 | Listener Q&A: What Happens When You Go Out of Stock?
November 04, 2019 17:51 - 3 minutes - 5.44 MBToday we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23 Daman's question 1:50 Restarting your old campaigns 2:30 Use an existing campaign over a new one Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com...
AMZPPC 49: Make Your Best Keywords Better with Single Keyword Campaigns
October 30, 2019 16:01 - 39 minutes - 53.8 MBOn today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy. A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den! Episode Highlights: 2:30 Reading reviews from our awesome listeners 4:25 Introducing the Single Keyword Sponsored Product ...
AMZPPC 48: 6 Levels of Amazon PPC Mastery
October 24, 2019 18:34 - 13 minutes - 18.4 MBToday we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical thinking: Bloom's Taxonomy 4:45 Level 1: Simple knowledge 5:25 Level 2: Comprehension 6:10 Level 3: Application 6:45 Level 4: Active Analysis 8:17 Level 5: Synthesize your own strategy 9:27 Level 6: Evaluation 11:27 The full process 1...
AMZPPC Badger Bites #2 | Say Hello to a New Sponsored Product Report
October 22, 2019 12:54 - 3 minutes - 3.44 MBThe Sponsored Product report family grows from 6 to 7 with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode Highlights: 0:36 Updates to Sponsored Product reports 1:09 Targeting report data lasts for 90 days 1:27 Introducing campaign reports 2:40 Find your best campaigns easily Get all of our episodes and show notes at adbadger.com/podcast Have...
AMZPPC Badger Bite #1 | Amazon Campaign Change History
October 17, 2019 17:09 - 4 minutes - 3.74 MBWe love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den! Episode Highlights: 0:23 What are Badger Bites? 1:00 Amazon's Campaign Change History (beta) 1:58 Biggest impact of this feature 2:40 Gain new budget insights 3...
AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews
October 16, 2019 15:27 - 36 minutes - 33.4 MBOn today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:5...
AMZPPC 46: Amazon SEO — Bridging the Gap with PPC
October 09, 2019 14:23 - 35 minutes - 32.1 MBOn today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den! Episode Highlights: 4:00 We're hiring at the Badger Den! 6:04 You need paid and organic to thrive 7:17 Beware the keyword dump (and learn more about it on Episode 10) 9:26 'Kitc...
AMZPPC 45: Amazon's New Sponsored Display Ads (Beta)
October 02, 2019 15:11 - 41 minutes - 38.1 MBOn today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages. See you in the Badger Den! Episode Highlights: 3:20 A funny review from cbgill83 5:13 The rise of Sponsored Display Ads 6:30 H...
AMZPPC 44: Listener Q&A: Optimizing Placement Settings
September 26, 2019 13:22 - 30 minutes - 28 MBOn today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den! Episode Highlights: 3:45 Listener Adam's question - does it apply to you? 7:15 How mobile bids, ...
AMZPPC 43: The Problem With Optimizing Low-Converting Products (And How To Solve It)
September 18, 2019 18:30 - 29 minutes - 27.3 MBOn today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den! Episode Highlights: 3:51 Regular bid optimization for...
AMZPPC 42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
September 11, 2019 18:35 - 9 minutes - 8.75 MBOn today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den! Episode Highlights: 0:25 Bids & ACoS have a complicated relationship 1:07 Keyword visibility 2:00 What if you've calculated ...
AMZPPC 41: What To Expect From 30 Days Of Running Amazon Ads
September 04, 2019 18:12 - 28 minutes - 26.5 MBOn today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den! Episode Highlights: 2:15 Evolution of Amazon PPC 4:04 Avoiding overhyped clickbait 5:35 Account history significance 8:30 Expect...
AMZPPC 40: Should You Segment Your Branded Keywords in Amazon Ads?
August 28, 2019 18:12 - 36 minutes - 33.7 MBOn today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you segment out your branded keywords? 7:05 Why this is happening more frequently 10:30 More con...
AMZPPC 39: Promoting your Products with Amazon Coupons
August 22, 2019 21:04 - 31 minutes - 28.6 MBOn today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den! Episode Highlights: 3:00 Introduction to guest Scott Needham 5:38 Amazon coupons overview 8:20...
AMZPPC 38: The 7 Personality Types of an Amazon Bidder
August 14, 2019 14:56 - 32 minutes - 29.8 MBOn today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den! Show Highlights: 2:33 Send us your questions! 833-BAD-GER...
AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads
August 07, 2019 18:42 - 37 minutes - 54.8 MBOn today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den! Show Highlights 4:40 Intro to the Four Areas Where Amazon Excels 5:...
AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters
July 31, 2019 16:11 - 29 minutes - 26.8 MBOn today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amaz...
AMZPPC 35: Increase Conversion Rates for Sponsored Brand Ads
July 24, 2019 15:27 - 29 minutes - 26.8 MBOn today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den! Show Highlights: 3:58 One simple tip to boost your S...
AMZPPC 34: Clickfraud, Who to Hire, Dayparting, and More: Common Amazon PPC Questions
July 17, 2019 15:34 - 45 minutes - 41.7 MBOn today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den! If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail Show highlights: 3:27 Leave us a voicemail with your questions! 6:59 Question 0: What information should I include in my question? 9:45 Que...
AMZPPC 33: The No-Hype, All Data Approach to Prime Day PPC
July 10, 2019 16:35 - 30 minutes - 28.2 MBOn today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should ...
AMZPPC 32: Improving Your Account with Amazon Reports
July 03, 2019 14:58 - 33 minutes - 30.7 MBOn today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some c...
AMZPPC 31: The Complete Guide to Self-Auditing Your Amazon Campaigns
June 26, 2019 15:22 - 34 minutes - 31.3 MBOn today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how yo...
AMZPPC 30: A Round-Table Discussion About Placement Settings
June 19, 2019 16:21 - 30 minutes - 27.9 MBIn this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the best low-hanging-fruit activities you perform for your campaigns. Listen in as we discuss the funda...
AMZPPC 29: My 5 Predictions for the Future of Amazon PPC
June 12, 2019 15:51 - 15 minutes - 14.4 MBHowdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the...
AMZPPC 28: The Importance of Indexation for Amazon PPC
June 05, 2019 16:49 - 24 minutes - 22.3 MBIn this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for ce...
AMZPPC 27: Click Through Rate (CTR) Rundown
May 29, 2019 18:45 - 18 minutes - 17.1 MBWhat's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there's no official documentation saying so, there's plenty of anecdotal evidence...
AMZPPC 26: An Introduction to Bulk File Operations
May 22, 2019 16:45 - 22 minutes - 30.4 MBIn this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you're interested in learning more about how you can m...
AMZPPC 25: The Latest Sponsored Brand Ads Updates
May 15, 2019 15:29 - 25 minutes - 23.8 MBIn this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now... While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate in Amazon's SERPs and every brand on Amazon that's serious about growing its revenue and incr...
AMZPPC24: Defining your PPC Goals & Setting ACOS Targets
May 08, 2019 16:00 - 31 minutes - 28.5 MBIn this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing profitability, bringing in more revenue, cutting your ad costs, or launching a new product. Listen a...
AMZPPC 23: Making Sense of New to Brand Metrics
May 01, 2019 19:00 - 23 minutes - 21.6 MBIn this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business growth on Amazon. They include new-to-brand orders, new-to-brand sales, % of orders new-to-brand, and % of sales new-to-brand. These metrics give you an idea about the percentage of your customers who have purchased from your brand within t...