The PPC Den: Amazon PPC Advertising Mastery
311 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?
September 23, 2020 10:00 - 44 minutes - 40.9 MBWondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords ...
[Badger Bite #14] Hiring PPC Marketer (September 2020)
September 18, 2020 19:39 - 3 minutes - 3.41 MBAd Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers ...
AMZPPC #94: How One Keyword Can Apply to Multiple Products
September 16, 2020 10:00 - 40 minutes - 37.5 MBAre you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:4...
AMZPPC #93: Ad Badger & TurnKey: Amazon Product Listing Optimization
September 09, 2020 10:00 - 43 minutes - 39.9 MBIt’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing...
[Badger Bite #13] Common Questions about Amazon PPC Software
September 04, 2020 10:00 - 14 minutes - 13.2 MBAre you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available no...
[Badger Bite #12] Why Ad Badger? (What our Customers Had to Say)
September 03, 2020 15:15 - 7 minutes - 6.61 MBAt Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact. In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger. + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Po...
[Badger Bite #11] Ad Badger Version 2 Launch: New Features
September 02, 2020 10:00 - 10 minutes - 9.68 MBYesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available n...
[Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better?
September 01, 2020 16:34 - 9 minutes - 8.73 MBIt's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden...
[Badger Bite #9] Rebuilding Ad Badger From the Ground Up
August 31, 2020 19:09 - 7 minutes - 7.36 MBAd Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno --- S...
AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers
August 26, 2020 10:00 - 41 minutes - 37.9 MBAmazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly ef...
AMZPPC #91: Ad Badger & ZonGuru: Boost Your SEO with High-Value Keywords
August 19, 2020 10:00 - 51 minutes - 48 MBWe usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00...
AMZPPC #90: Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
August 12, 2020 10:00 - 20 minutes - 19.1 MBThe game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative produc...
AMZPPC #89: Much Ado About Budgets
August 05, 2020 10:00 - 44 minutes - 40.7 MBHave you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad type...
AMZPPC 88: How to Get Over 100% Conversion Rates with Sponsored Display Ads
July 29, 2020 10:00 - 33 minutes - 31 MBWe have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How co...
AMZPPC #87: New Launch Strategy for New Products: Skip the Auto?
July 22, 2020 10:00 - 34 minutes - 31.8 MBThe tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product w...
AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy
July 15, 2020 10:00 - 29 minutes - 55.1 MBHow would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020, breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per ...
AMZPPC #85: How Does Amazon PPC Work with Misspellings
July 08, 2020 10:00 - 24 minutes - 44.7 MBWe all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has b...
AMZPPC #84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
July 01, 2020 10:00 - 33 minutes - 61.2 MBSurely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 ...
AMZPPC #83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
June 24, 2020 10:00 - 26 minutes - 48.7 MBWe’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode. Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 ye...
AMZPPC #82: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
June 17, 2020 10:00 - 25 minutes - 46.9 MBPut on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case? On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:15 An Amazon conspiracy 5:50 Negative ASINs in an auto-campaign 8:00 A...
AMZPPC #81: When You Should DIY Your PPC (and When You Shouldn’t)
June 10, 2020 15:38 - 14 minutes - 27.1 MBWhen should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference. We’ll see you in the Badger Den! Episode Highlights: 1:05 New Intro 2:45 Solopreneurs 5:30 Growing companies 7:05 What if you don’t enjoy PPC? 12:50 Closing thoughts Links & Resources All ou...
AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP
June 03, 2020 14:28 - 32 minutes - 75.6 MBFor the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! E...
AMZPPC #79: Optimizing on a Hunch
May 27, 2020 10:00 - 11 minutes - 14.6 MBSometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 3:15 When optimizing on a hunch is bad 5:15 Good times to optimize on a hunch 7:55 Getting started with instinctual optimization 9:20 Closing ...
AMZPPC #78: 5 Things You Don’t Know About Product Targeting
May 20, 2020 10:00 - 32 minutes - 59.5 MBOdds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights: 0:00 We scrapped the intro 3:00 The truth about product targeting 12:15 A product ...
AMZPPC #77: Amazon PPC Stats During COVID-19 | April 2020
May 13, 2020 10:00 - 30 minutes - 69.8 MBWe’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you! Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition....
AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives
May 06, 2020 10:00 - 21 minutes - 27.4 MBThis year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 5:30 Sponsored brand ad updates 8:50 Steps to changing creative ...
AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020
April 29, 2020 10:00 - 39 minutes - 48.9 MBNumbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out. On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game. We’ll see you in the Badge...
AMZPPC #74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
April 22, 2020 10:00 - 32 minutes - 40 MBSeller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console. We’ll see you in the Badger Den! Episode Highlights: 2:20 Intro 4:15 The merger 10:00 Differences between Seller Central and Ad ...
AMZPPC #73: Taking Your Amazon Products & Campaigns Global: A Primer
April 15, 2020 10:00 - 38 minutes - 35.3 MBHave you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show! We’ll see you in the Badger Den! Episode Highlights...
AMZPPC 72: Best Practices for Selling on Amazon During COVID-19
April 08, 2020 10:00 - 33 minutes - 76.9 MBSelling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode Highlights: 2:20 Intro 6:25 Amazon news 12:55 How to manage inventory 19:00 Optimizing product listings 22:40 Consider switching to FBM 30:10 Closing thoughts Links & Resources For PPC specific strategies, check out Episode 70 All ...
AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus
April 03, 2020 10:00 - 10 minutes - 24.3 MB“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire. He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips...
AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns
March 27, 2020 10:00 - 42 minutes - 52.8 MBThe world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode! To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator We’ll see you in the B...
AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)
March 25, 2020 10:00 - 53 minutes - 65 MBThis episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns. The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data ...
AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)
March 18, 2020 16:47 - 43 minutes - 53.5 MBOver the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements We’ll see you in the Badger Den. Episode Highlights 2:20 Intro 4:30 Our new solution for placement bid settings 6:43 Introduction to single keyword campaigns 10:20 ...
AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data
March 11, 2020 10:00 - 39 minutes - 47.4 MBIt’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll ...
AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics
March 04, 2020 11:00 - 34 minutes - 41.6 MBIf you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Ba...
AMZPPC 65: How to Raise Lifetime Value with Market Basket Report
February 26, 2020 11:00 - 29 minutes - 36.7 MBMuch like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 05:14 What is Market Basket Analysis? 08:50 What is Market Basket Report? 1...
AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords
February 19, 2020 11:00 - 37 minutes - 46.5 MBYou requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den...
AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?
February 12, 2020 11:00 - 24 minutes - 30.8 MBBeware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend. If you’re not familiar with the Amazon PPC ...
AMZPPC 62: ACoS: Amazon Platform Tax?
February 05, 2020 11:00 - 40 minutes - 49.6 MBDear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality? Please help! Yours truly, ACoS Skeptic #98* This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered A...
AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads
January 29, 2020 11:00 - 15 minutes - 16.6 MBExtra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den. Episode Highlights 00:00 Intro 01:24 Why Click Through Rate Matters 04:27 What Impacts CTR 12:40 When High CTR is bad 14:09 Bye Links & Resources AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Rev...
AMZPPC 60: LIVE Amazon PPC Campaign Audit
January 22, 2020 11:00 - 53 minutes - 64.5 MBWelcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul. Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned. We will not leave any meat on th...
AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited
January 15, 2020 16:00 - 47 minutes - 58.3 MBThis is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny ...
Amazon PPC Keyword Research in 2020: RPSB Revisited
January 15, 2020 16:00 - 47 minutes - 58.3 MBThis is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors. If you believe in the adage, “a penny saved is a penny ...
[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC
January 09, 2020 19:00 - 7 minutes - 6.96 MBAmazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
[PPC Den Podcast Ep # 58] Our Top Predictions for Amazon PPC in 2020
January 08, 2020 16:00 - 34 minutes - 31.4 MB2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 20...
AMZPPC 58: Our Top Predictions for Amazon PPC in 2020
January 08, 2020 16:00 - 34 minutes - 31.4 MB2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess. Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den! Episode Highlights 00:00 Intro 02:20 Welcome to 20...
AMZPPC 57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
January 02, 2020 17:01 - 32 minutes - 29.6 MBWelcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den! Episode Highlights: 4:13 Sloth — Being lazy with bid optimizations 8:31 Lust — Fantasizing about quick success 13:03 Gluttony — Casting your net too wide 15:44 Greed —Being too aggressive with unclear ...
AMZPPC Badger Bite #7 | ...And A Badger In A Pear Tree
December 23, 2019 19:08 - 2 minutes - 2.3 MBHappy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools
December 18, 2019 17:04 - 44 minutes - 41.2 MBToday we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why y...