The PPC Den: Amazon PPC Advertising Mastery
311 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
AMZPPC 11: Dissenting Thoughts on PPC Budgets
February 08, 2019 16:05 - 10 minutes - 9.34 MBWhat's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo... --- Send in ...
AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
February 02, 2019 17:14 - 30 minutes - 27.8 MBThis episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the t...
AMZPPC 9: Product Targeting - Into the Great Unknown
January 25, 2019 16:53 - 31 minutes - 29.2 MBIn this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 8: Campaign Naming Systems
January 18, 2019 17:21 - 32 minutes - 29.7 MBIn this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU. --- Send ...
AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)
January 08, 2019 16:19 - 48 minutes - 44 MBIn this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1)
December 27, 2018 20:29 - 39 minutes - 36.2 MBIn this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your cel...
AMZPPC 5: Amazon PPC Advertising Stats
December 19, 2018 20:49 - 36 minutes - 33.5 MBJoin along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 4: The Advanced Basics of Amazon PPC
December 13, 2018 17:20 - 34 minutes - 31.5 MBJoin along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 3: Amazon's New Product Targeting Features
November 30, 2018 22:39 - 36 minutes - 51.2 MBIn this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 2: The Bid+ Conundrum
October 19, 2018 15:07 - 8 minutes - 8.19 MBMichael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . . --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC
October 16, 2018 16:10 - 18 minutes - 17.2 MBHere it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode. --- Send in a voice message: https://podcasters.spotify.com/...