The PPC Den: Amazon PPC Advertising Mastery

AMZPPC 22: Should You Bid On Branded Keywords?

April 24, 2019 16:50 - 37 minutes - 34.2 MB

Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads? Should you bid on your competitor's branded keywords? Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings. Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your bran...

AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads

April 17, 2019 17:45 - 20 minutes - 19.2 MB

Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they need to be. In this episode, Mike and Brett discuss some pain points behind SBAs, some ways you ...

AMZPPC 20: Amazon PPC Advertising Launch Strategy for New Products

April 10, 2019 19:50 - 17 minutes - 16.4 MB

Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to structure and setup your campaigns for launch, the pros & cons of this launch strategy, some things to look out for, and we’ll even try to establish some guidelines so you’re not feeling lost next time you’re ready to introduce a new product. Don'...

AMZPPC 19: The Ultimate Amazon PPC Roadmap

April 03, 2019 18:18 - 35 minutes - 32.2 MB

Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If you're essentially looking for a comprehensive timeline of when you should take action with regards to PP...

AMZPPC 18: How to Scale Using PPC - A Case Study

March 27, 2019 17:25 - 19 minutes - 17.8 MB

Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week's episode, you'll hear the story of a client who was able to scale their Amazon business with a little bit of help from PPC & from The Badger. We cover a lot of different Amazon PPC re...

AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)

March 20, 2019 16:53 - 24 minutes - 22.8 MB

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC ...

AMZPPC 16: Cranking Up Conversion Rates

March 13, 2019 16:15 - 24 minutes - 22.8 MB

How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you're in a highly competitive niche (market saturatio...

AMZPPC 15: All Things Negative Keywords

March 06, 2019 16:56 - 40 minutes - 37.3 MB

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types y...

AMZPPC 14: The Dreaded Amazon Data Reporting Delay

February 27, 2019 16:16 - 15 minutes - 14 MB

Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Am...

AMZPPC 13: What We Love About Amazon PPC

February 20, 2019 18:22 - 13 minutes - 12 MB

Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more loving perspective. In this episode, Mike and Brett really share the love & discuss the things they truly adore about Amazon PPC.

AMZPPC 12: First Look on New Bid Options in Amazon

February 13, 2019 19:41 - 41 minutes - 38 MB

In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run int...

AMZPPC 11: Dissenting Thoughts on PPC Budgets

February 08, 2019 16:05 - 10 minutes - 9.34 MB

What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo...

AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump

February 02, 2019 17:14 - 30 minutes - 27.8 MB

This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the t...

AMZPPC 9: Product Targeting - Into the Great Unknown

January 25, 2019 16:53 - 31 minutes - 29.2 MB

In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features!

AMZPPC 8: Campaign Naming Systems

January 18, 2019 17:21 - 32 minutes - 29.7 MB

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)

January 08, 2019 16:19 - 48 minutes - 44 MB

In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one!

AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1)

December 27, 2018 20:29 - 39 minutes - 36.2 MB

In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your cel...

AMZPPC 5: Amazon PPC Advertising Stats

December 19, 2018 20:49 - 36 minutes - 33.5 MB

Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you!

AMZPPC 4: The Advanced Basics of Amazon PPC

December 13, 2018 17:20 - 34 minutes - 31.5 MB

Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it!

AMZPPC 3: Amazon's New Product Targeting Features

November 30, 2018 22:39 - 36 minutes - 51.2 MB

In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns.

AMZPPC 2: The Bid+ Conundrum

October 19, 2018 15:07 - 8 minutes - 8.19 MB

Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . .

AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC

October 16, 2018 16:10 - 18 minutes - 17.2 MB

Here it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode.

The PPC Den: Amazon PPC Advertising Mastery

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