AMZPPC 8: Campaign Naming Systems

The PPC Den: Amazon PPC Advertising Mastery

English - January 18, 2019 17:21 - 32 minutes - 29.7 MB - ★★★★★ - 88 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)

Next Episode: AMZPPC 9: Product Targeting - Into the Great Unknown

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.