AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads
The PPC Den: Amazon PPC Advertising Mastery
English - April 17, 2019 17:45 - 20 minutes - 19.2 MB - ★★★★★ - 88 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: AMZPPC 20: Amazon PPC Advertising Launch Strategy for New Products
Next Episode: AMZPPC 22: Should You Bid On Branded Keywords?
Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they need to be. In this episode, Mike and Brett discuss some pain points behind SBAs, some ways you can wiggle around those issues, and what we're expecting for sponsored brands going forward. Catch you in the Badger Den!
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