The PPC Den: Amazon PPC Advertising Mastery
311 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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Episodes
What’s The Difference Between Large vs. Small Amazon ASIN Accounts?
May 26, 2023 10:00 - 45 minutes - 41.8 MBJunglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outsi...
How Do I Find New Areas To Scale My Campaign?
May 19, 2023 10:00 - 16 minutes - 15.1 MBAd Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Explori...
The PPC-ers Guide to Getting Started with SEO on Amazon
May 12, 2023 10:00 - 56 minutes - 51.9 MBFellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers le...
How Can An Amazon Campaign Audit Help My Business?
May 05, 2023 10:00 - 56 minutes - 51.8 MBAfter being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! We’ll see you in The PPC Den! Disclaimer: In th...
How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)
April 28, 2023 10:00 - 40 minutes - 36.6 MBDestaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together. We’ll see you in The PPC Den! Disclaimer: T...
How Do I Build a Productive Partnership With My Amazon PPC Agency?
April 21, 2023 10:00 - 48 minutes - 44.4 MBOne of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 5:49 Why we think this e...
Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?
April 14, 2023 10:00 - 38 minutes - 35.7 MBAmazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What...
How Can I Use Amazon Advertising Stats to Manage My PPC?
April 07, 2023 10:00 - 46 minutes - 42.6 MBUnderstanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! 🦡 Highlights 0:0...
Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon
March 31, 2023 10:00 - 29 minutes - 27.2 MBIf you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PP...
How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)
March 24, 2023 10:00 - 31 minutes - 29.1 MBOdds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as...
What Brand Halo? The Sponsored Brands Attributed Purchase Report
March 17, 2023 10:00 - 36 minutes - 33.6 MBAmazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives. Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Wha...
Bidding On Branded Keywords: What Happens When You Turn Them Off?
March 10, 2023 11:00 - 41 minutes - 96.9 MBIn this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords. So, join us on this fun journey, explore all things branded keywords, an...
How Do I Make The Most of Amazon’s New Broad Match Update?
March 03, 2023 09:00 - 28 minutes - 66.5 MBIn this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns. Tune in and make the most out of Amazon’s new update! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Broad ...
How Do I Identify and Handle Duplicates in Amazon Search Term Report?
February 23, 2023 17:02 - 35 minutes - 82.7 MBIn this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share....
How Ad Badger's Experiments Helped Amazon Advertisers Optimize Performance
February 20, 2023 11:00 - 12 minutes - 28.8 MBIn this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice. In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the r...
Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools
February 17, 2023 11:00 - 46 minutes - 107 MBIn this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. Th...
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er?
February 10, 2023 10:59 - 39 minutes - 55.6 MBIn this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to...
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPC-er in 2023?
February 10, 2023 10:59 - 39 minutes - 55.6 MBIn this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to...
How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]
February 03, 2023 11:00 - 21 minutes - 29.7 MBToday’s episode is part two of our experiment on a client’s low BSR. Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can a...
Case Study: How Do I Recover From An Amazon BSR Low Ranking?
January 27, 2023 10:59 - 31 minutes - 28.6 MBIn this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high. We’ll see you in The PPC Den! 🦡 Highlights 00:00 BSR (Best Se...
How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure
January 20, 2023 11:00 - 26 minutes - 24 MBAs an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign. The result is in! Today’s episode is part two of our case study on a bad campaign structure. Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are...
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
January 13, 2023 11:00 - 27 minutes - 24.8 MBThis week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently. Let’s tune in and see how Michael and Alfredo w...
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
January 06, 2023 11:00 - 39 minutes - 35.8 MBIn today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! Tune in and find out how Clement achieved a satisfying result after three weeks! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Overview: How Clement strategized the 6,000-keyword campaign 01:24 Intro 02:35 FIFA 2022 ef...
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?
December 30, 2022 11:00 - 32 minutes - 29.8 MBThis episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns. Is that too many keywords? Find out how two experts approach this challenge. The fun isn't over yet! Tune in next week for part two, where we will share the result of the campaign restructure. Highlights 00:00 Keyword Campaign - Topic Overview 02:45 Intro 03...
Managing Chilled 🥶 Amazon PPC Performance After Christmas
December 26, 2022 21:48 - 9 minutes - 8.64 MBA quick 10-minute Badger Bite Episode. So most of America is under an arctic chill. The temperature has dipped, has your ROAS? In this quick episode, we'll discuss: 1. What your performance is likely looking like the last week of December. 2. How to think & react to this performance. the following We’ll see you in The PPC Den! Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy! Look through all our ...
Badger Bite Mini: Managing Chilled 🥶 Amazon PPC Performance after Christmas
December 26, 2022 21:48 - 9 minutes - 8.64 MBA quick 10-minute Badger Bite Episode. So most of America is under an arctic chill. The temperature has dipped, has your ROAS? In this quick episode, we'll discuss: 1. What your performance is likely looking like the last week of December. 2. How to think & react to this performance. the following We’ll see you in The PPC Den! Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy! Look through all our ...
How Do We Calculate Amazon ACOS?
December 23, 2022 11:00 - 30 minutes - 28.2 MBAnother mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! Let’s discover more as we watch and listen to these two brilliant minds! We’ll see you in The PPC Den! Highlights 00:00 Topic Overview 00:13 Introducing Elizabeth Greene 01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC 04:06 ...
Will GPT Change The World of Amazon Marketers?
December 19, 2022 16:30 - 49 minutes - 45.7 MBWhat is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing? Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Getting to know Joshua Rawe 02:20 Intro 03:38 What is GPT? 04:48 How GPT works 09:45 Benefits of GPT for Amazon Marketers 13:45 How will GPT change our workflow? 1...
Should I Compare My Amazon PPC Performance Month After Month?
December 16, 2022 11:00 - 8 minutes - 8.14 MBAre you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals? These are just a few questions Michael will help us get answers to… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 00:45 What causes this change? 02:14 What role does Market Share play? 04:30 What is your level of PPC performance? 05:25 What is your absolute value of performance? (Sales, ACOS, and Ranki...
How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
December 09, 2022 11:00 - 33 minutes - 30.7 MBWith all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate? In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:35 Who is Adam Mellott of Better AMS 05:07 Over...
How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?
December 02, 2022 11:00 - 32 minutes - 29.3 MBIn this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:33 Intro of Alfredo Roselli 02:37 What to do after Black Friday, Cyber Monday 03:39 Tip #1: Be sure you have your targ...
3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries
November 25, 2022 11:00 - 18 minutes - 42.1 MBIt's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. ...but wait, do you want MORE conversions on Amazon Advertising? Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Black Friday Cyber Monday update 02:04 Target Scenarios 03:00 Strategy: Keep it Simple 04:58 Strategy: Go Hard Plan 06:43 Top Tie...
200 Episodes of Amazon PPC Growth
November 18, 2022 11:00 - 14 minutes - 13.6 MBWelcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like. Stay tuned until the end to hear our most epic intro of all time. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Meet our podcast editor, Pedro Moreno 1:50 Back to the beginning (October 2018) 2:23 Podcast intro evolution 5:50 The PPC Den Testimoni...
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?
November 11, 2022 11:00 - 30 minutes - 69.7 MBIf you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Make vocal requests t...
5 Common Amazon PPC Mistakes & How to Prevent Them
November 04, 2022 10:00 - 32 minutes - 75.2 MBEverybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one. We’ll see you in The PPC Den! 🦡 Highlights 0:00 About Turnkey...
10 Real Amazon Advertising Horror Stories & How to Survive
October 28, 2022 10:00 - 49 minutes - 113 MBLike the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows. We’ll see you in The...
What Should I Do About Invalid Clicks in Amazon PPC?
October 21, 2022 10:00 - 38 minutes - 88.9 MBThere are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New Podcast Alert: Better Advertising with BetterAMS 2:33 Invalid clicks and click fraud on Amazon 6:07 Gross and Invalid ...
Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO
October 19, 2022 14:26 - 25 minutes - 58.3 MBWelcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more. Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices. We’ll see you in The Badger Den! 🦡 Highlights...
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
October 14, 2022 10:00 - 35 minutes - 82.3 MBAmazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 1:41 Why is Amazon’s Product Opportunity Explorer...
Overcoming Challenges of Running Google Ads to Amazon Listings [The PPC Den Podcast]
October 08, 2022 15:03 - 41 minutes - 95.8 MBRunning external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlight...
Overcoming Challenges of Running Google Ads to Amazon Listings
October 07, 2022 10:00 - 43 minutes - 101 MBRunning external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlight...
Overcoming Challenges of Running Google Ads to Amazon Listings
October 07, 2022 10:00 - 41 minutes - 95.8 MBRunning external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlight...
Why Do I Need a New Strategy for Account Averages in Amazon Advertising?
September 30, 2022 10:00 - 39 minutes - 91.3 MBThe ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Snail joke 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager 3:55 Don’t be tr...
How Do I Structure Amazon Campaign Names?
September 23, 2022 10:00 - 41 minutes - 95.2 MBIs your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Office feng shui 1:27 Campaign Naming Structure 4:20 Why is campaign naming str...
How Do I Optimize My Amazon Campaign Structure?
September 16, 2022 10:00 - 26 minutes - 61.6 MBYou used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Meet Alfredo Roselli, Campaign Manager 4:00 Theme intro: Why care ab...
How Do I Export Search Query Performance Dashboard Data?
September 09, 2022 13:33 - 41 minutes - 96.8 MBOur biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it. Get the Search Query Performance Analyzer for yourself here. W...
Why Should I Optimize Prices on Amazon Advertising?
September 02, 2022 10:00 - 32 minutes - 75.5 MBPrice optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Welcome, Chad Rubin! 2:2...
How Do I Implement N-Gram Analysis on Amazon PPC?
August 26, 2022 10:00 - 30 minutes - 68.8 MBToo often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts. Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here. Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New office hype 1:54 Death by a thousand cuts 9:16 N-Gram Analysis Spreadsheet ...
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
August 19, 2022 10:00 - 43 minutes - 101 MBIt’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. Get the Evergreen Campaign Creation Strategy Guide here We’ll see you in The PPC ...
How Do I Create Data-Driven Product Pages on Amazon?
August 12, 2022 10:00 - 38 minutes - 88.3 MBThere are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Think like a physical retail store. 6:29 Metrics that reflect product page performance 8:53 Two Search Query Performance Da...