Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more.




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


10:40 Elizabeth’s Observations With Account Size Differences


14:30 What Products Should I Be Optimizing?


19:05 Analyzing Outside Your Best Practices


21:08 Activities That Scale


27:46 Tackling Weak Spots


33:23 Analyzing Low Impact Product Practices


40:08 Determining Where To Focus Your Time


43:05 Final Thoughts




🦡 Resources & Links



Where to find Elizabeth Greene: Jungle - Youtube

The Problem With Optimizing Low-Converting Products (And How To Solve It)

What Is A Good Amazon Campaign Naming Structure?

​​The Complete Amazon Campaign Types Reference Guide

Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?

How Do I Implement N-Gram Analysis On Amazon PPC?

Case Study: How Do I Fix A Bad Amazon Campaign Structure?

Why Amazon’s Search Query Performance Dashboard Is Awesome

5 Hidden Amazon PPC Ratios

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?


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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Elizabeth Greene


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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