Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


3:42 What is a Profit and Loss Dashboard?


4:38 Fixed vs. Marginal Costs


5:50 How To Format Your P&L Dashboard


9:07 How Often Should You Make Changes?


11:20 How To Use P&L for PPC


12:23 Analyzing Insight From Your Reports


16:00 Don’t Misdiagnose Your Campaign


19:13 Vital Insight from P&L Dashboards


23:50 Overview of Your Dashboard


27:00 Context is Crucial


29:44 Final Takeaways




🦡 Resources & Links

Why And How To Use New Bulk Sheet Features In Amazon Ads 

How Do I Optimize For Total ACOS Goals In Amazon Advertising? 

The A-Z Of Amazon SEO And How To Rank Your Product On Amazon

How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

Three Effective Ways To Optimize Amazon PPC Bids


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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Alfredo Roselli


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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