How Can I Evolve As An Amazon PPC Marketer?
The PPC Den: Amazon PPC Advertising Mastery
English - June 02, 2023 10:00 - 30 minutes - 28.1 MB - ★★★★★ - 88 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:42 What is a Profit and Loss Dashboard?
4:38 Fixed vs. Marginal Costs
5:50 How To Format Your P&L Dashboard
9:07 How Often Should You Make Changes?
11:20 How To Use P&L for PPC
12:23 Analyzing Insight From Your Reports
16:00 Don’t Misdiagnose Your Campaign
19:13 Vital Insight from P&L Dashboards
23:50 Overview of Your Dashboard
27:00 Context is Crucial
29:44 Final Takeaways
🦡 Resources & Links
Why And How To Use New Bulk Sheet Features In Amazon Ads
How Do I Optimize For Total ACOS Goals In Amazon Advertising?
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Three Effective Ways To Optimize Amazon PPC Bids
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Look through all our show notes
Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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