Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:03 How To Tackle Scaling


4:56 Exploring a New Area of Growth


6:07 Head vs. Tail Keywords


7:58 Search Query Performance Report


10:11 How to Best Edit Your Phrasing


14:12 Overview of Keyword Strategy




🦡 Resources & Links



Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

A Case For Segmenting Branded Keywords In Amazon PPC

Why Amazon’s Search Query Performance Dashboard Is Awesome

How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

Should You Segment Automatic Sponsored Product Campaigns?


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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Michael Tejeda


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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