Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:25 Stephen’s Spreadsheet Roots


5:30 Who Is The Average Amazon Seller? 


10:57 Examining Trends 


16:30 Will These Trends Continue?  


19:00 ACOS Difference vs. Average


22:22 How Much Should I Be Spending on Sponsored Products?


32:35 Closing Thoughts




🦡 Resources & Links



Where to find Stephen Noch, Ocean PPC

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

How Can I Use Amazon Advertising Stats To Manage My PPC?

How To Get Over 100% Conversion Rates With Sponsored Display Ads

How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022

Why Do I Need A New Strategy For Account Averages In Amazon Advertising?

What Brand Halo? The  Sponsored Brands Attributed Purchase Report

How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Stephen Noch


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message