How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?

The PPC Den: Amazon PPC Advertising Mastery

English - August 11, 2023 10:00 - 31 minutes - 29.2 MB - ★★★★★ - 88 ratings
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Previous Episode: Analyzing Amazon PPC Advertising Stats: What You Need To Know

Next Episode: How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:00 Michael’s Alaskan Adventure

6:35 Why Sponsored Brands?

10:23 Breaking Down Bidding

16:30 Adjusting for Rest of Search

20:00 Making Decisions Based on Goals

22:14 Should This Be An Optimization Habit?

24:26 New To Brand

29:30 Final Takeaways

🦡 Resources & Links