How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)

The PPC Den: Amazon PPC Advertising Mastery

English - April 28, 2023 10:00 - 40 minutes - 36.6 MB - ★★★★★ - 88 ratings
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Previous Episode: How Do I Build a Productive Partnership With My Amazon PPC Agency?

Next Episode: How Can An Amazon Campaign Audit Help My Business?

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together.

We’ll see you in The PPC Den!

Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!)

🦡 Highlights

0:00 What to expect in this episode
1:50 Small talk: To Prosper or Not to Prosper?
3:50 TACOS party 🌮
7:16 Why is Total ACOS the most important metric?
8:25 How do I determine my Total ACOS Goal?
11:50 What factors influence Total ACOS?
14:21 T’was the summer of rising CPCs
19:20 What to do with your organic listing now
22:12 What’s brand halo got to do with your TACOS?
24:52 Do we care about TACOS per product?
27:14 Lowering TACOS With Only PPC
31:20 What factors contribute to overall goals?
34:16 Strategy: Decrease spend & CPC
37:41 Your homework: Ask questions!

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🦡 Resources & Links

Where to find Destaney, BetterAMS

Original Episode Show Notes

How to Optimize for Total ACOS Goals

Prosper Show

Total ACOS Trinity

Your Guide to Amazon Advertising Strategy

PPC Booster Series

How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

How Can I Use Amazon Advertising Stats to Manage My Amazon PPC?

All About Amazon Advertising Stats