It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure.


...but wait, do you want MORE conversions on Amazon Advertising?


Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week.


We’ll see you in The PPC Den!




🦡 Highlights

00:00 Black Friday Cyber Monday update


02:04 Target Scenarios


03:00 Strategy: Keep it Simple


04:58 Strategy: Go Hard Plan


06:43 Top Tier Campaigns defined


07:30 Strategy: Let's talk Middle Way


11:43 Do you have to be Mathematically Perfect?


13:25 How do we increase conversion?


16:25 Even if you don't perfect BFCM




If you like what you hear, leave us a video review! We might share it on the show.


🦡 Resources & Links

Is It Profitable to Advertise on Amazon During Black Friday Weekend?

Ramping Up For The Cyber Monday & Black Friday With Data Driven PPC Strategies


What are The Biggest Trends in Amazon PPC Q4 of 2021? [PPC Den Podcast 151]

What Are The Biggest Trends in Amazon PPC Q4 of 2021?


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Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Myreen Garcia Sejalbo


Video and Audio Editor: Pedro Moreno


Graphic Designer: Karolina Facchin

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message