What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

0:00 Make vocal requests to your Amazon rep
4:36 Most common ways of reducing Amazon PPC budget
8:14 Can I reduce spending without losing sales?
12:00 Is “cannibalization” solvable?
19:30 How to make small bid changes
21:27 An evolution in strategy
24:15 Mike’s favorite strategy: SQPD
25:33 Why this is important & exciting

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Where to find Brent Zahradnik of AMZPathfinder
How Do I Structure Amazon Campaign Names?
unBoxed, NYC 2022
Why Amazon’s Search Query Performance Dashboard Is Awesome
How to Win Back Amazon Customers with Brand Analytics
How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin