Filters to Live By: What Custom Filters Do I Need for Amazon Advertising?

The PPC Den: Amazon PPC Advertising Mastery

English - April 14, 2023 10:00 - 38 minutes - 35.7 MB - ★★★★★ - 88 ratings
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Previous Episode: How Can I Use Amazon Advertising Stats to Manage My PPC?

Next Episode: How Do I Build a Productive Partnership With My Amazon PPC Agency?

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode
7:25 Campaign Level Filters & action items
8:45 Ad Group Level Filters best practice
9:16 Keyword/ Target/ Search Term/ Product Ad Filters
9:50 Where to find these filters
11:50 How do you determine what filters you need?
14:19 How do you determine what’s high-click without orders?
18:42 Brand Analytic, SQPD, Product Opportunities, Brand Metrics Filters
20:56 Filter: High-click, non-converting spend
24:09 Filter: High spend, no orders
26:32 Filter: Lots of clicks with high/ low ACOS
29:18 Filter: High impression, low CTR
32:37 Filter: Few impressions, few clicks
33:34 How to create more comprehensive filters
35:38 Product Filters & Placement Filters
37:28 Your homework: Get your filter game up!

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🦡 Resources & Links

3 Filters to Use Weekly In Your Search Term Report on Amazon

ACOS for Amazon: What is ACOS and How Do I Calculate It for Amazon PPC?

30 Filters and Bulk Actions in Ad Badger’s Amazon PPC Software

Why Amazon’s Search Query Performance Dashboard Is Awesome

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

Brand Metrics: How Do You Make the Most of It on Amazon Advertising?

Amazon Advertising Stats (Updated Often)

How Do I Fix Low-Click Search Terms on Amazon PPC?

How Do I Identify and Handle Duplicates in Amazon Search Term Report?

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