How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)

The PPC Den: Amazon PPC Advertising Mastery

English - March 24, 2023 10:00 - 31 minutes - 29.1 MB - ★★★★★ - 88 ratings
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Previous Episode: What Brand Halo? The Sponsored Brands Attributed Purchase Report

Next Episode: Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.

We’ll see you in the Badger Den!

🦡 Highlights

0:00 Nancy shares what to expect in this episode
2:20 How you THINK product targeting works
4:50 1st Thing You Didn’t Know: What product targeting actually is
11:44 2nd Thing You Didn’t Know: Only at ad-group level
15:48 3d Thing You Didn’t Know: Auto-campaigns are weird
19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting
22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations
26:32 Quick episode recap & summary
28:05 Deep cut, having fun, & hanging out

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?

How to Triple CVR with Amazon Retargeting Ads

What Brand Halo? The Sponsored Brands Attributed Purchase Report

Amazon’s Sponsored Products: Everything You Need to Know

How Amazon Product Targeting in Manual Campaigns Really Works

Why & How to Use New Bulk Sheet Features in Amazon Ads

The Amazon Campaign Types Reference Guide

RPSB: Still the Best Keyword Research Strategy?

Amazon’s Sponsored Display Ads: The Definitive Guide

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing