What Should I Do About Invalid Clicks in Amazon PPC?

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.

We’ll see you in The PPC Den!

0:00 New Podcast Alert: Better Advertising with BetterAMS
2:33 Invalid clicks and click fraud on Amazon
6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate
12:54 Differences between this report & Google’s version
15:07 Wish for the future of this report & forecasting
17:41 How will we use this report?
19:02 How did we get started in Amazon PPC?
28:00 The importance of the fundamentals
33:37 Birds interlude
34:24 How has Destaney’s learning style changed?
36:30 Abundance mindset for the win!

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Where to find Destaney, BetterAMS
Better Advertising with BetterAMS Podcast
Amazon Key Metrics: What Do I Track & How Do I Influence It?
Amazon’s Unboxed Conference 2022
Gross and Invalid Clicks Metric Report
Evolving Thoughts: Total ACOS For Amazon Advertising in 2022
Get Total ACOS Data with Ad Badger App
“Outliers: The Story of Success” (book)

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin