10 Real Amazon Advertising Horror Stories & How to Survive

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.

Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.

We’ll see you in The PPC Den!

0:00 Grab your candy & your popcorn
1:56 Haunted house vibes: Inactivity
6:38 Movie jump scare: % of ad spend without conversions
10:20 Werewolf: Placement percentages
13:16 The mind flayer: Ignoring market analysis tools
18:28 Mummy: Not checking product level ACOS & Total ACOS
21:06 Ghosts: Bad campaign structure
25:34 Murderous clown: Never using negatives
29:03  Cult of doom: Not running SBV or creative ad types
36:42 Ancient evil: Not knowing cost per impression model
42:04 Graveyard: Not tracking CVR over time
45:42 How to prevent living the spooky story

If you like what you hear, leave us a video review! We might share it on the show.

Where to find Elizabeth, Junglr
Elizabeth’s LinkedIn
How Do I Maximize Sales with Amazon’s Product Opportunity Explorer?
How Do I Make the Most of Brand Metrics on Amazon Advertising?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Export SQPD Data?
How Do I Optimize my Amazon Campaign Structure?
What Are Amazon PPC Negative Keywords? (The Complete Guide)
Is RPSB Still the Best Keyword Research Strategy?
Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin