What Do I Do When My CPCs Go Up?

The PPC Den: Amazon PPC Advertising Mastery

English - June 16, 2023 10:00 - 25 minutes - 23.3 MB - ★★★★★ - 88 ratings
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Previous Episode: What Do I Do When A Keyword Doesn’t Convert? (Classic)

Next Episode: How Can I Narrow Down My Search Volume Range On Amazon Advertising?

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:30 Cause of CPC Inflation

6:50 Evaluating the CPC Increase

10:06 Discovering New Ad Types

14:11 Amazon’s New Video Placement

19:30 Taking A Look At Your Competitors

22:55 Closing Thoughts

🦡 Resources & Links

Where to find Vince Montero, Trivium

PPC Checklist