The PPC Den: Amazon PPC Advertising Mastery
311 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsThe world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Amazon’s Marketing Stream Explained: A Technical Breakdown
August 05, 2022 10:00 - 48 minutes - 113 MBAmazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Meet Ad Badger’s Chief Technology Officer 3:40 How does Amazon Advertising’s API work? 6:25 Marketing ...
What We Wish You Knew About Amazon PPC in 2022
July 29, 2022 10:00 - 44 minutes - 102 MBIf you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Gerald the fiddle leaf fig 2:05 What’s most exciting about Amazon PPC right now? ...
Amazon Key Metrics: What Do I Track & How Do I Influence It?
July 22, 2022 10:00 - 35 minutes - 81.6 MBBecause Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Words can’t espresso what you mean to us 1:54 Why we always talk about KPIs 8:19 Key metrics, clear KPIs 9:12 Budget & visibility: CTR 11:47 Budg...
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
July 15, 2022 10:00 - 26 minutes - 60.4 MBBrent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Hi...
What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur?
July 08, 2022 10:00 - 33 minutes - 76.6 MBWhether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that! That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting software...
What Ad Metrics Should I Track Weekly for Amazon?
July 01, 2022 10:00 - 42 minutes - 98.9 MBHopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you...
10 Steps to Maximize Amazon FBA Inventory Limits
June 24, 2022 10:00 - 38 minutes - 91 MBDisclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an...
How You Answer This Question Determines Your Amazon PPC Skill
June 17, 2022 10:00 - 9 minutes - 22.2 MBIn this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights 0:00 Ad Badger Now Hiring PPC Campaign Managers 1:07 The question to help optimize...
How to Send Google Ads Traffic to Your Amazon Listing (Classic)
June 10, 2022 10:00 - 39 minutes - 91.1 MBGoogle Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights 0:00 Classic episode disclaimer 0:41 I...
How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022
June 03, 2022 10:00 - 15 minutes - 34.7 MBIt’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly. The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice. We’ll see you in The PPC D...
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
May 27, 2022 10:00 - 31 minutes - 73.7 MBLast week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in ...
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
May 20, 2022 10:00 - 28 minutes - 67 MBWe hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. We’ll see you in The PPC Den! Highlights 0:00 Intro– Top o’ the morning 1:39 Sponsored Brand Video Campaign Reports 5:56 Screensharing rep...
How Do I Perfect My Amazon Inventory Management?
May 13, 2022 10:00 - 47 minutes - 112 MBIf you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF. Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaborat...
How Do I Use Amazon Ad’s Console Export Feature?
May 06, 2022 10:00 - 19 minutes - 44.7 MBLet’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We’ll see you in Th...
How Do I Get Started With Amazon DSP?
April 29, 2022 10:00 - 42 minutes - 97.4 MBThe Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Highway fun fact 2:20 Experience with Amazon DSP 5:30 How to get access ...
Why Amazon’s Search Query Performance Dashboard is Awesome
April 22, 2022 10:00 - 52 minutes - 119 MBThere is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights 0:00 Intro– SQPD 2:32 Where to find Search Query Performance Dashboard 3:22 What is...
Common Mistakes With Amazon Product Listings and How to Avoid Them
April 15, 2022 10:00 - 44 minutes - 103 MBEmma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights 0:00 Intro - Badger claws out! 1:17 Working on Amazon Ads while trav...
Which Non-PPC Skills Make You Better at PPC?
April 08, 2022 10:00 - 39 minutes - 91.2 MBDid you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis...
New Keyword Research Approach: Gain New Clients for Amazon PPC
April 01, 2022 10:00 - 38 minutes - 89 MBThere’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David’s Amazon Advertising background 4:21 ...
Why and How to Use New Bulk Sheet Features in Amazon Ads
March 25, 2022 10:00 - 28 minutes - 65.5 MBAmazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Paris mornings 3:20 Big principles about bulk files 09:24 What are the updates with bul...
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
March 18, 2022 10:00 - 34 minutes - 78.9 MBSince Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rethinkin...
How Do I Increase My Amazon Market Share?
March 11, 2022 11:00 - 37 minutes - 85.6 MBAre you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC Den! Highlights 0:00 Intro– 6 years of Amazon Ads 4:20 Experience shaped by agency vs aggregator? 7:00 Harambe interlude 8:20 What you’re miss...
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
March 04, 2022 11:00 - 40 minutes - 76 MBAd Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We’ll see you in The PPC Den! Highlights 3:58 Is Total ACOS a PPC metric, organic metric, or both? 8:20 What is Total ACOS? 13:44 What do you d...
Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
February 25, 2022 11:00 - 27 minutes - 64.6 MBAdam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highlights 0:00 Intro 1:18 What does a Brand Manager do each day? 4:12 How do you build an Amazon marketing team? 8:25 How do you find the right ...
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
February 18, 2022 11:00 - 35 minutes - 82.5 MBIt’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights 0:00 Intro– How to get hype 3:25 Amp Amazon SEO effo...
Maximizing Your Search Term Use on Amazon Advertising
February 11, 2022 11:00 - 30 minutes - 71.4 MBOdds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a by...
How to Forecast Your Amazon PPC Approach
February 04, 2022 11:00 - 33 minutes - 77.9 MBKnowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own for...
Brand Metrics: How Do You Make the Most of It on Amazon Advertising
January 28, 2022 11:00 - 46 minutes - 114 MBAmazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforwar...
How to do Keyword Research for Amazon PPC: Back to Basics
January 21, 2022 11:00 - 48 minutes - 113 MBEveryone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52 Back to ba...
How to Be Good at PPC: 3 Questions
January 14, 2022 11:00 - 11 minutes - 26 MBTo get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and b...
The PPC Den’s Podcast Goals for 2022 & Happy New Year!
December 31, 2021 11:00 - 2 minutes - 5.65 MBJust a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App. It's the most powerful toolset to manage, ...
Our 2022 Amazon PPC Wishlist: 22 Tools and Features [AMZ PPC # 154]
December 30, 2021 11:00 - 45 minutes - 104 MBBrent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Hi...
3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]
December 22, 2021 11:00 - 36 minutes - 83 MBMaximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you in The Badger Den! Highlights 0:00 Intro-- Christmas trees and Moneyball 2:32 Moneyball summary 5:35 Explaining the Moneyball analogy 8:00 D...
How Should Amazon Professionals Optimize Tax Planning? [AMZ PPC 152]
December 17, 2021 11:00 - 23 minutes - 53.8 MBIf getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly. We’ll see you in The Badger Den! Highlight...
What are The Biggest Trends in Amazon PPC Q4 of 2021? [AMZ PPC 151]
December 10, 2021 11:00 - 30 minutes - 69.2 MBMichael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 tha...
The Complete Amazon Campaign Types Reference Guide [AMZ PPC 150]
December 03, 2021 11:00 - 16 minutes - 38.8 MBIt’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility. That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types We’ll see you in The Badger Den! Highlights 0:00 Intro-- Gobble ‘til you wobble 2:05 A gift for your gripes: Mind Map for 4:33 Why this referenc...
Thank You for an Incredible Year! [AMZ PPC # 149]
November 24, 2021 11:00 - 14 minutes - 32.9 MBIt’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- ...
Thank You for an Incredible Year! [AMZ PPC 149]
November 24, 2021 11:00 - 14 minutes - 32.9 MBIt’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights 0:00 Intro-- ...
Should You Use Amazon Ad's New Budget Rules? [AMZ PPC 148]
November 19, 2021 11:00 - 38 minutes - 71 MBAmazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules. Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everyt...
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [AMZ PPC 147]
November 12, 2021 11:00 - 27 minutes - 63.6 MBThree different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. We’ll see you in The Badger Den! Highlights 0:00 Intro -- The more, the merrier 2:30 What’s different about Amazon PPC in Q4 2021? ...
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC # 146]
October 29, 2021 10:00 - 16 minutes - 38.3 MBIs your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How t...
How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146]
October 29, 2021 10:00 - 16 minutes - 38.3 MBIs your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights: 0:00 Intro -- What’s coming next 0:36 Topic: Why are conversion rates falling? 2:18 Why is CVR falling on Amazon Advertising? 8:22 How t...
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]
October 22, 2021 10:00 - 31 minutes - 73 MBThere are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00...
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC # 145]
October 22, 2021 10:00 - 31 minutes - 73 MBThere are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite! We’ll see you in The Badger Den! Highlights: 0:00...
Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]
October 15, 2021 10:00 - 34 minutes - 79.3 MBAmazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Goog...
How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]
October 08, 2021 10:00 - 47 minutes - 109 MBUnderstanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfacti...
Why Community Matters for Amazon Advertising [AMZ PPC # 142]
October 01, 2021 10:00 - 34 minutes - 79.1 MBIs building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’l...
How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
September 17, 2021 10:00 - 38 minutes - 89.6 MBGoogle Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving...
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
September 10, 2021 10:00 - 53 minutes - 126 MBThe most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’...
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
September 03, 2021 10:00 - 39 minutes - 90.4 MBDestaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00...