What Ad Metrics Should I Track Weekly for Amazon?
The PPC Den: Amazon PPC Advertising Mastery
English - July 01, 2022 10:00 - 42 minutes - 98.9 MB - ★★★★★ - 88 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed.
We’ll see you in The PPC Den!
Highlights
0:00 Intro– Hot & humid
6:15 Cadence of how you digest data at a high level?
14:03 What goes into your weekly high-level overview?
20:07 Benefits of tracking month to date?
23:30 Ratio-based metrics to track
28:30 Custom monthly reports & communication
31:15 Product-level metrics
36:55 Tip: Campaign manager diary
40:13 Do your weekly reports.
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Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
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