Amazon Key Metrics: What Do I Track & How Do I Influence It?

Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.

We’ll see you in The PPC Den!

0:00 Intro– Words can’t espresso what you mean to us
1:54  Why we always talk about KPIs
8:19 Key metrics, clear KPIs
9:12  Budget & visibility: CTR
11:47 Budget & visibility: CVR
15:00 Strategy: Search Query Performance Dashboard
22:58 New rollout: Marketing Stream
30:48 Final thoughts

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🦡 Resources & Links

Where to find Destaney, Better AMS
Destaney’s LinkedIn
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How to Optimize for Total ACOS Goals in Amazon Advertising
Common Mistakes With Amazon Product Listings & How to Avoid Them
Why Amazon’s Search Query Performance Dashboard is Awesome
What are Day-parting and Week-parting in Amazon PPC?
Marketing Stream (beta) 

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin