3 Filters to Use Weekly in Your Search Term Report on Amazon [AMZ PPC 153]

Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly!

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- Christmas trees and Moneyball
2:32 Moneyball summary
5:35 Explaining the Moneyball analogy
8:00 Defining qualitative metrics of this episode
12:20 3 Weekly Filters: Revenue generators
20:06 Weekly Filters: High click, no orders
23:58 Weekly Filters: Low click
33:34 Outro -- Summary and homework

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Resources & Links

Search Scientists
Wordstream
How do I Fix Low-Click, Low-Sale Keywords?
How to Optimize Hundreds of Auto Campaigns at Once
Long Tail Search Terms: Amazon PPC Silent Killer
About Amazon’s New Opportunity Tab
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker