AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns

The PPC Den: Amazon PPC Advertising Mastery

English - March 27, 2020 10:00 - 42 minutes - 52.8 MB - ★★★★★ - 88 ratings
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Previous Episode: AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)

Next Episode: AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus

The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis.

Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode!

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den.

Episode Highlights:

2:20 Intro

6:30 Introduction to the five metrics and timeframes for how to look at them

9:05 ACOS

13:50 Conversion Rates

23:22 Cost per Click

29:40 Revenue

33:45 Revenue per Click

40:12 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message