AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads

The PPC Den: Amazon PPC Advertising Mastery

English - August 07, 2019 18:42 - 37 minutes - 54.8 MB - ★★★★★ - 88 ratings
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Previous Episode: AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters

Next Episode: AMZPPC 38: The 7 Personality Types of an Amazon Bidder

On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den!

Show Highlights

4:40 Intro to the Four Areas Where Amazon Excels

5:13 The $100 Test

9:02 Sponsored Products: Amazon vs. Google

11:15 Bulk Files with Amazon

14:25 Native Ads with Amazon

18:40 Consumer Anxiety on Google vs. Amazon

19:40 Where Google Shines - Ad Support

20:34 Google Platform Customization

23:48 How Google Manages Size and Scale

25:47 Mulit-Account Management with Google

28:22 Facebook Audiences and Targeting

30:40 Ad Types on Facebook

33:08 Amazon and Ad Quality Score

35:35 Final Conclusions

Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail